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Graphic Design 101

Are you looking to get into graphic design?

Well, the first thing you’ll want to do is get yourself acquainted with the different kinds of graphic design.


Because there are a variety of jobs available in this particular field, each requiring you to have expertise in a particular style of graphic design. Some jobs may even require you to be proficient in multiple styles. And depending on the kind of job or salary you are seeking, it’s important to know which styles or forms of graphic design to focus on.

So, what are the different types of graphic design?

Well, for starters there is visual identity. Visual identity graphic design is the process of creating a distinctive visual style for an organisation, product, or campaign. This can involve everything from developing a logo and branding system to crafting specific graphics for social media and marketing materials. Visual identity work can be complex and time-consuming, but it’s essential if an organisation wants to project a unified image across all its channels.

Marketing graphic design is the process of creating graphics that help promote a company, product, or idea. Graphic designers use a variety of techniques to create visually appealing and engaging content that will help drive traffic to a website or other marketing materials. They may create logos, advertisements, webpages, and other types of graphical content. In addition to creating visuals, graphic designers are often responsible for ensuring that all marketing materials are consistent with the brand’s overall look and feel.responsible for ensuring that all marketing materials are consistent with the brand’s overall look and feel.

User interface (UI) graphic design is the process of designing the visuals that represent a user interface, including things like icons, buttons, and menus. It can be used to create a polished and attractive look for a software or website. UI graphic designers need to have an understanding of both the technical specifications of a given software or website as well as its intended users. They also need to be able to think creatively and come up with new and inventive ways to present information to users.

Environmental graphic design (EGD) is the process and practice of designing and creating communication materials that protect and enhance the environment. EGD can encompass a variety of media, from print to web, and can take on a variety of forms, from simple posters to fully integrated branding initiatives. In addition to environmental impact assessment (EIA), EGD often incorporates principles of sustainable design into its process, aiming to create products that are both environmentally friendly and economically viable.

At its core, motion graphic design is the process of creating visuals that tell a story or communicate an idea. It can involve anything from developing logos and ad campaigns to creating animation for websites and video games. Many motion graphic designers also work in film and television.

And these are just a few types of graphic design for you to consider.

If you’d like to get deeper into what graphic design is, how it works and how it can help you reach your professional and financial goals, feel free to check out more of our content.

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